HKS Affiliated Authors


October 2023, Opinion: "Back in 1998, Sergey Brin and Larry Page introduced the Google search engine in an academic paper that questioned the ad-based business model of the time. They wrote: “We believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.” Although they didn’t use the word, their argument was that a search engine that could be paid to return particular URLs is fundamentally less trustworthy. “Advertising income often provides an incentive to provide poor quality search results.”"