• Francesca Gino


Uber Shows How Not to Apply Behavioral Economics. Francesca Gino, April 13, 2017, Case, "A recent New York Times article on how Uber is using various insights from behavioral economics to push, or nudge, its drivers to pick up more fares — sometimes with little benefit to them — has generated quite a bit of criticism of Uber. It’s just one of several stories of late that have cast the company in a poor light." Link