Unequality: Who Gets What and Why it Matters, Michael I. Norton, October 2014, Paper, Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the effects of increased inequality on citizens’ decisions and behavior? Second, what do citizens believe the “ideal” level of inequality should be? Critical input comes from better understanding increased inequality’s impact on the overall health of the economy—such as labor productivity—and assessing citizens’ preferences for distributing assets—such as income and wealth. Link