• Sandra J. Sucher


July 6, 2021, Video: "It’s crucial for companies to gain the trust of their customers, employees, and investors, but fostering trust doesn’t come from a savvy PR department, says Professor Sandra Sucher, author of the new book "The Power of Trust: How Companies Build It, Lose It, Regain It." Instead, business leaders must establish trust by being “the real deal,” creating valuable products and services, acting on good intentions, treating people fairly, and taking responsibility for how an organization impacts business and society. In this Books@Baker Studio Session, Professor Sucher delves into her 20 years of research on the topic to describe the four elements that are necessary to building trust: competence, motives, means, and impact. And she also shares examples of companies like Uber that have slipped up, providing practical strategies for regaining trust once it is lost."

Non-HKS Author - Sandra Sucher