What’s Really Driving Disruption (It’s Not Technology). Thales Teixeira, March 28, 2019, Audio, "The emergence of a new technology is often cited as what drives the disruption of an industry or business. But that’s not true in most cases, according to Harvard Business School professor Thales Teixeira. Instead, startups disrupt established companies by decoupling the customer value chain — picking one aspect of the business and doing it better than the incumbent." Link