HKS Affiliated Authors


February 2024, Opinion: "Decarbonization efforts across various sectors have affected the car industry tremendously — especially sports car manufacturers. At Porsche, efforts such as the development of the electric Taycan in 2019 have begun to change a culture enamored with the Porsche’s traditional, distinctive flat-six engine. The company itself has endeavored to encourage “employee sustainable behaviors,” such as the voluntary adoption of electric vehicles for leasing by authorized employees eligible for company cars. As a result, over half of this employee group have elected to drive electric vehicles. The authors outline how they did it using the behavioral science of nudge management."