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"Creating and Capturing Value" for Nonprofits (Fall 2015)

SESSION #1: Making Change Work: Insights from a crowd-sourcing study of corporate managers and executives
NOVEMBER 10, 1:10-2:30 pm
Location:  Carr Conference Room (HKS Rubenstein building #219)
Study Group Leader: Dr. Paul Verdin, Senior Fellow M-RCBG and Chair in Strategy and Organisation Solvay Business School (ULB, Brussels).
Using the rich and field-based data set and some of the latest crowd-sourcing techniques covering 90 change management sessions with 4000 participants in 25 different international companies, we observed and analysed what managers, executives and staff actually tell (us) what really matters (to them) in implementing strategy and change projects. 
The results seem to question and complement several commonly accepted ‘wisdoms’ and assumptions about change management in general, and in particular the nature of and appropriate policies to effectively deal with barriers and enablers to make organisational and strategic change projects happen.
The study group will start with a brief presentation of the methodology and the results of the study, as a basis for discussion on the insights gained and their relevance for leadership and strategic change management in organisations in private, non-profit and public sectors alike.

SESSION #2: Strategic challenges for professional associations
DECEMBER 4, 1:00-2:30 pm
Location: Fainsod (HKS Littauer Building, Rm 324)
Guest speaker: Alessandro Cortese, CEO ESTRO and former President European Society of Association Executives
This session focuses on the strategic issues facing international, member based and non-profit, organizations, in order to reconcile the demands of their stakeholders. This discussion will be based on the strategic framework of value creation and capture, introduced in previous study groups by Prof. Paul Verdin (see also M-RCBG associate working paper online).
In particular, the session will be based on a number of cases, including the case of the European Association for Radiation and Oncology (ESTRO), looking at how it adopted a multi-stakeholders approach in order to increase the chances for patients to receive state-of-the-art treatments.
In addition the session will focus to the international dimension, requiring specific policy making tools, different than the ones available at national level, mainly looking at impacting on the financial implications of the health systems.
The strategy adopted by ESTRO will be compared to the actions taken by the American Society for Radiation and Oncology (ASTRO).
Last but not least, a possible approach to a blended strategy for non-profits, looking at both growth and profitability will be proposed.

Who should attend?
Students, professionals, executives and leaders in not for profit and professional association sectors; researchers and PhD candidates interested in strategic management for non-profit as well as for-profit organisations.

To enroll: RSVP to verdinstudygroup@gmail.com to reserve your seat.

FUTURE SESSIONS: To be announced

Paul Verdin 
Paul Verdin is the Chair in Strategy & Organization at Solvay Brussels School of Economics and Management (ULB, B) and Professor of Strategy & International Management at K.U.Leuven (B). Previously at IESE Business School (E), he has also been Associate Dean at TiasNimbas (Tilburg Univ., NL) and “Distinguished Visiting Professor” at INSEAD (F) where he has been on the faculty for up to 20 years. He has also been associated with the Berlin School for Creative Leadership (D) since its launch. After Master’s Degrees in Law and in Economics, both summa cum laude from K.U.Leuven (B), he obtained the M.A. and Ph.D. in Economics (Industrial Organization) at Harvard University, where he was a Teaching Fellow with Nobel Laureate Prof. Tom Schelling and former Secretary of Labor Prof. Robert Reich at Harvard Kennedy School. He combined this with work with McKinsey & Co., Merrill Lynch Capital Markets, the IMF, and the World Bank. He directs executive seminars and strategy workshops, and consults on strategy processes for a wide range of local and global companies, established multinationals as well as small and medium sized companies, across a variety of industries and particularly in the financial sector. A regular keynote speaker on top management conferences, he also serves as a non-executive board member of companies and non-profit institutions. His widely cited research focuses on the critical role of innovative company strategy and organization for long term value creation, and how it interacts with industry dynamics and competence- and resource-based competition. As a senior fellow, Verdin will examine the strategic imperative of value creation as the foundation of sustainable strategy and economic growth, and implications of this imperative for government economic policies. His faculty sponsor is Richard Zeckhauser, Frank Plumpton Ramsey Professor of Political Economy. email: paul_verdin@hks.harvard.edu

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M-RCBG Senior Fellow Paul Verdin.