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When BP service station dealers came under attack from an angry public during the oil spill, I asked my readers to come up with a plan to help them rebuild relations with their former customers. You were brilliant - take a look.
Now it’s time to crowdsource another huge marketing challenge. Organized labor is being shelled like no time in its history with Ground Zero being Wisconsin, where Governor Scott Walker is fighting to cut union benefits and sharply limit public employees’ collective bargaining rights. Other states are taking notice, and the right side of the political spectrum seems in a mood to undercut the power of public unions.
Being the incredibly talented marketer you are, the unions have come to you to help them make their best case to the American people. They believe there is widespread misunderstanding about what unions do, how they do it, and how they benefit local communities. What’s your plan?
I’ll give you a starting point. Earlier this week a panel of experts on labor unions convened at Harvard Kennedy School on the topic, "Collective Bargains: Rebuilding and Repairing Public Sector Labor Relations in Difficult Times."
The panelists laid out their own roadmap for unions to follow, but I think we can do better. They said:
Read coverage of the discussion in the Harvard Gazette, Labor’s Lost Love.
It’s clear that organized labor, especially public workers, needs to get its story out. But I think these three recommendations only scratch the surface of what is possible. What do you recommend?