Authors:

  • Jane Mansbridge

Abstract

The usage of the term male chauvinist, commonly thought to have arisen in the late 1960s, is tracked in the New York Times from 1851 to 1999 using the Pro- Quest Historical Newspapers online archive, along with feminist, another revivified word, and the new coinages sexist and sexual harassment. Male chauvinist reveals the characteristic pattern of a vogue word in its relatively swift rise and slower decline, while the other words, once introduced or reintroduced, have a more sustained trajectory. A comparison through survey research of male chauvinist with sexist reveals greater cross-class and cross-race usage of male chauvinist.

Citations

Mansbridge, Jane, and Katherine Flaster. “Male Chauvinist, Feminist, Sexist, And Sexual Harassment: Different Trajectories In Feminist Linguistic Innovation”. American Speech 80.3 (2005): , 80, 3, 256-279. Web.  
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