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|Term Start Date||1/23|
|Meet Day||T/Th||8:45 AM - 10:00 AM||Littauer Bldg L230 (HKS)|
The goal of this course to prepare students to lead entrepreneurial enterprises that have embedded social missions and to engage various stakeholders that are at the nexus of business and social value. We will study leading examples of social innovation and their companies, providing compelling examples that doing well and doing good can be inextricably linked by using the levers of business to achieve profit and social impact. A major focus of the course will be on the challenges associated with connecting social innovation initiatives and missions with business benefits. Internally, leaders will need to be prepared to manage the organization's culture, establish a mission, and find synergies in pursuit of a triple bottom line. Externally, leaders must manage not only supply chain and customer relationships, but also seek to fundamentally change the social, environmental and legal environments in which business operates. Questions addressed in the class include: How can the goals of a company be articulated in and driven by its mission? How can leaders establish a mission that is big enough to attract employees, customers and partners but specific enough to be achievable? Also, what does success look like for a social entrepreneur? And, which goals are established by the market and which by the mission? The course will include a number of exercises for students to gain practical experience in answering these critical questions that are at the heart of entrepreneurship in the twenty-first century.