Leading through the Changing Media Landscape

Online

Session Date

February 05, 2024 - February 16, 2024

Application Deadline

January 16, 2024

Program Fee

$4,800

Faculty Chair

Nancy Gibbs

Program Director

Daniel Abar

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Executive Certificate: This program is a core program in the Public Leadership concentration. This program can also be used as a third program for any concentration in the Executive Certificate series.

Program Overview

We are in the midst of historic media transformation in which our understanding of truth, trust, and communication has been upended by a combination of technological, social, and political forces. In this landscape characterized by disruption, distraction, and polarization, how can leaders prevail in advancing agendas and promoting solutions? When more and more of us are turning to decentralized and informal sources of information, who do we trust? Amidst the rampant spread of misinformation and coordinated disinformation campaigns, how do we separate fact from fiction?

Led by Faculty Chair Nancy Gibbs, former Editor In Chief of TIME, Leading through the Changing Media Landscape is a groundbreaking online program designed to equip you with strategies and techniques to be more successful in this age of disinformation and mistrust.

In a disrupted, distracted, and polarized media environment, success depends on your ability to reach audiences with a clear message and deflect networked disinformation campaigns. With the right expertise, practical tools, and latest insights, leaders can be more effective navigating this complex and evolving situation.

illustration of schedule PROGRAM CURRICULUM

The Leading through the Changing Media Landscape curriculum combines live online faculty-led sessions, peer-to-peer learning, small group workshops, individual assignments, and robust class discussions, this program will help you strengthen the critical skills needed to lead more effectively amidst a rapidly changing media landscape whether or not “communications” as traditionally understood, is part of your formal role.

Throughout the two weeks, this online program will deepen your understanding of the factors that have transformed today’s information environment and those that continue to shape it every day. Considering these changes, you will also learn how to be more effective in your daily work using actionable intelligence, cutting-edge research findings, and proven tools.

LEARNING OBJECTIVES

Leading through the Changing Media Landscape will help you:

Gain a sophisticated understanding of today’s dynamic media ecosystem and how to navigate it
Acquire practical tools to overcome specific challenges within the media environment
Learn new ways to communicate more effectively, both within your organization and externally with stakeholders and the broader public
Gain deeper insight into how trust, polarization, mis- and dis-information, news deserts, and algorithms shape the media environment
Examine how the “attention economy”, emotion, and psychological bias, affect information processing
Improve communication strategies across differences
Explore global trends in and challenges with social and media platforms including accountability issues

Application Information

Leading through the Changing Media Landscape is not just for those working directly in the communications arena. We designed the program for any leader seeking to better and more confidently navigate the current media environment.

Recommended applicants include:

Leaders in government at the national, regional, or local level
Executive directors and senior leaders of nonprofits and nongovernmental organizations (NGOS)
Military leaders
Private sector leaders
Leaders in education, healthcare, public health, and social services

Take part in an invigorating and interactive live online program that still allows you time to balance day-to-day responsibilities. View the draft program schedule. Note that module titles, speakers, and sequence may change.