BISG Book Talk with Judd Kessler (“Lucky By Design”)

Join the Behavioral Insights Student Group (BISG) for a discussion with Wharton economist Judd Kessler centered on his new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want.”

Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets that you might learn about in your economics class — where what we get depends on how much we’re willing to pay — hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

Attendees will explore:

• What are the tricks for getting reservations at the hottest restaurants, live-event tickets, job offers, spots in top elementary schools and selective colleges?
• What about finding a soulmate on a dating app or receiving a life-saving organ transplant?
• How can policymakers design these markets to achieve our goals of making them efficient, equitable, and easy for market participants?

Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to make them better.

*Members of the public will need to show photo ID at either the main HKS entrance or the Taubman building entrance to enter.