Brock Lowrance Study Group: Campaign Media Consultants & Anatomy of Political Ad

Study Group with Brock Lowrance: The Mad Men: Campaign Media Consultants and the Anatomy of a Political Ad

Nearly $11 billion was spent on political advertising in 2024 — that's a lot of money. You might like them, or you might not — but political ads play a big role in modern campaigns. In this session we will discuss political ads, the art of opposition research and the role of media consultants in modern campaigns. Bring your popcorn — because we are going watch some political ads and talk about why they were made and why they mattered!

AUDIENCE: These conversations are open to members of the Harvard community. Please RSVP with a valid Harvard email address. 

OFF-THE-RECORD: In keeping with our long tradition at the IOP to ensure honest and candid discussions of politics, all IOP study groups are off-the-record.