Encouraging Smart Drinking: Conversations with the CEO of AB InBev, the world's largest beer company

Dr. Myriam Sidibé, M-RCBG Research Fellow at HKS, and a leading expert on behavior change for public health campaigns, will lead a conversation with Michel Doukeris, CEO of AB InBev, the world's largest beer company. This conversation about the role of beer brands in promoting more responsible, smart drinking will be followed by a panel discussion with corporate executives in the alcohol industry, and experts in corporate social responsibility.

Participant bios: 

John Haigh (Host), Director of the Mossavar-Rahmani Center for Business and Government at Harvard and Lecturer in Public Policy at the Harvard Kennedy School. Haigh can look back on a decades long career in the private sector, which includes roles in management consulting and Presidency of AT&T's International Ventures. He focuses on teaching general management skills along with addressing issues of competition, technology, innovation and regulation. 

Professor Myriam Sidibé (Host), Founder, Brands on a Mission; Senior fellow, Harvard Kennedy School, and Consultant to AB InBev. Myriam is one of the world's leading experts on brands that drive health outcomes through mass behavioral change. She is a senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School and former social mission director at Unilever. Originally from Mali, Sidibe holds a doctorate in public health from London School of Hygiene and Tropical Medicine. 

Michel Doukeris: CEO of ABinBev and Zone President for North America. Mr. Doukeris joined AB InBev in 1996 and held a number of commercial operations roles in Latin America before moving to Asia where he led AB InBev's China and Asia Pacific operations for seven years. In 2016 he moved to the U.S. to assume the position of global Chief Sales Officer. In January 2018 he assumed leadership of Anheuser-Busch and the North American business. He holds a Degree in Chemical Engineering from Federal University of Santa Catarina in Brazil and a Master's Degree in Marketing from Fundação Getulio Vargas, also in Brazil. He has also completed post-graduate programs in Marketing and Marketing Strategy from the Kellogg School of Management and Wharton Business School in the United States. 

Jane Nelson (Panelist), Founding Director of the Corporate Responsibility Initiative at the Harvard Kennedy School of Government, and an adjunct lecturer in public policy. She is a nonresident senior fellow in the Global Economy and Development Program at Brookings. She also serves as the Co-Chair of the World Economic Forum's global Future Council on Food Systems Innovation. She has authored or co-authored five books and over 100 publications on corporate responsibility, public-private partnerships, and the role of the private sector in sustainable development. 

Professor Leslie Crutchfield (Panelist), Executive Director, Adjunct Professor of Corporate Social Responsibility at the McDonough School of Business. Leslie brings more than 25 years of experience in the social sector, and has authored three best-selling books, including How Change Happens: Why Some Social Movements Succeed While Others Don't. Her case studies, articles, and commentary have appeared in publications such as Fortune, Harvard Business Review, and Stanford Social Innovation Review. 

Dr. Bill DeJong (Panelist), Professor in the Department of Community Health Sciences at the Boston University School of Public Health. DeJong's research covers multiple areas in the field of public health, including alcohol and tobacco control, health communications, and health promotion. In 2014, he co-authored a review article that found that the United States' legal drinking age of 21 had saved lives since it was raised to that level as a result of a law passed in 1984. 

Svenja Kirsch (Moderator), Master in Public Policy Candidate at the Harvard Kennedy School and Research Assistant to Professor Myriam Sidibé at the Mossavar-Rahmani Center for Business and Government. Her experience includes positions in corporate sustainability management and social mission consulting.