In this seminar, Northwestern political scientist Jaye Seawright will discuss how women build careers and political voice in U.S. far-right media, a hypermasculine space that has nonetheless produced a notable collection of female leaders.
Seawright will present findings from a paper co-authored with Elizabeth Good. Their project draws on a large corpus of talk-show transcripts from InfoWars and comparable far-right programs and uses computational text analysis to show that women disproportionately enter public discourse through a narrow set of feminized topics—such as parenting, domesticity, and health—that combine stereotypes of nurturing with core far-right themes. The project also asks how individual women's on-air topics shift as their platforms and political standing grow, combining case studies with large-scale statistical analysis to show that rising visibility loosens, but does not eliminate, these gendered constraints. Seawright and Good argue that the most successful far-right women trace a niche-to-platform pattern, while some women escape this pattern because of their preexisting credentials but may be limited in the long run as a consequence.
Jaye Seawright is a professor of political science at Northwestern University who studies representation, democratic crisis, and multi-method research design. Seawright has written about party-system collapse and democratic crisis in Peru and Venezuela; about the participatory agendas of wealthy people and of billionaires in the U.S.; about case selection and other topics in multi-method research design, and recently about the societal dynamics behind the rise of the far right, among many other topics.