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Date and Location

November 16, 2023
11:00 AM - 12:00 PM ET
R-g-21 Neustadt Classroom


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Camilla Monckton will run a training session on how to plan, implement and evaluate a successful government campaign using the OASIS framework, which shapes all UK Government campaigns. The training program will be interactive and talk through several case studies. There will be a focus on how good effective communications can ensure that the Government voice is heard first on key policy areas, to help build resilience to counter-disinformation.


The OASIS Campaigning model

  • Objectives: The importance of setting clear objectives and how to set them
  • Audience: Understanding your audience and why they behave the way they do
  • Strategy: How and why strategy matters in communications & best practice approaches
  • Implementation: How to bring a campaign to life
  • Scoring: Demonstrating effectiveness of campaigns

Speakers and Presenters

​Camilla Monckton, Head of Strategic Communications in the UK Cabinet Office, and Shorenstein Fellow.


Additional Organizers

​HKS Communications Program