Upfield is the largest plant-based consumer product company in the world with products sold in over 95 countries. Blue Band, one of its flagship brands, has been around since 1923 and is considered an iconic brand in many countries across Africa and Asia. Blue Band is on a mission to drive awareness around the importance of a nutritious breakfast for all school going children across its markets starting in Africa where a quarter of the world’s children live. On February 13, Dr. Jeanette Fielding and M-RCBG Senior Fellow Myriam Sidibe will talk about this multi-award-winning program, the lessons learned and how it is having a positive impact on people, the planet and profit; the only true sustainable business model.
Fielding joined Upfield after twenty years at some of the world's largest consumer products and healthcare companies. She has reputation for building corporate reputation, managing reputational risks, building stakeholder relationships, and developing strategy and policies for the most critical issues facing business. She has served in senior leadership roles covering global public affairs and policy, corporate communication, and issues management for companies including Bayer, Mars and Pfizer. Prior to those roles she led Health Strategy for Wyeth Pharmaceuticals, Australia and New Zealand and was Head Nutritionist for Wyeth Nutrition, Australia and New Zealand.
Speakers and Presenters
Dr. Jeanette Fielding, Chief Corporate Affairs & Communications Officer at Upfield; Myriam Sidibe, M-RCBG Senior Fellow