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Week 8: Old Dog Learns New Tricks: Transforming The Atlantic (and Other Media Stories)Join Bob Cohn to learn how a magazine founded in 1857 discovered the will and creativity to reimagine itself just as new technologies and collapsing business models were convulsing the media industry. As digital editor and then as president, Bob helped drive the change that made The Atlantic a poster child for digital reinvention and a profitable company for the first time in anyone's memory.
Speakers and Presenters
Study Group with IOP Fall 2019 Resident Fellow Bob Cohn (former President, The Atlantic)