Anatomy of a Campaign Attack
In this session, we will take an inside look at how political attacks are made. Hearing from Matt Wall, the President of America Rising (the Republican Party’s leading opposition research outfit), and Michael McAdams, a leading political consultant and ad-maker, we’ll discuss the "dark arts" of research, pitching stories to news outlets, and leveraging stories for effective advertising.
GUESTS: Matt Wall, President of America Rising, and Michael McAdams, Founder of Spotlight Media Group, join Resident Fellow Ryan Dollar in-person for the March 27 session.
AUDIENCE: These conversations are open to members of the Harvard community. Please RSVP with a valid Harvard email address.
OFF-THE-RECORD: In keeping with our long tradition at the IOP to ensure honest and candid discussions of politics, all IOP study groups are off-the-record.
Speakers and Presenters
Matt Wall, President, America Rising;
Michael McAdams, Founder, Spotlight Media Group;
Ryan Dollar, IOP Spring 2025 Resident Fellow; National Republican Congressional Committee General Counsel