TUNE IN: How to Make Smarter Decisions in a Noisy World

In today’s noisy, AI world, we tune out what we should tune in. We hear less and rush to misjudgement. The most underestimated risk isn’t economic, political or even climate risk – it’s human decision risk, and the failure to hear what really matters.The result? Unheard voices and a catalogue of error that not only polarises communities but damages reputation and squanders opportunity. Now that can change. 

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour. TUNE IN is an insurance policy against misjudgement. It’s different because it draws attention to decision ‘deaf spots’ – judgement killers that stop you hearing what matters. It’s memorably illustrated by a cast of business titans, sporting icons, presidents, journalists, serial killers, astronauts and more. Moreover, it empowers individuals and organizations to discover the 10 traps that bind their reasoning in the practical PERIMETERS™ framework – and understand how to avoid them with 18 scientific strategies.

By tuning in to the right voices, you’ll hear what others don’t, gaining advantage and influence; you’ll also make sense of past mistakes and prevent future ones so you stand out not lose out. It’s time to build a better world. It’s time to Tune In.

Nuala Walsh is CEO of MindEquity Consulting, a non-executive director, behavioural scientist, adjunct professor at Trinity College Dublin, author, and TEDx speaker. A former FTSE-50 CMO with 30 years in investment management spanning Standard Life Investments, BlackRock and Merrill Lynch, she has been recognized among the 100 Most Influential Women in Finance. Today, she advises business, sports, and human rights organizations on reputation, culture change and strategy. Board appointments include Chair of the Innocence Project London, non-executive director at the British & Irish Lions, President of the Harvard Club of Ireland, Deputy Chair of the Inclusion Advisory Board at the Football Association, and Vice-Chair at UN Women (UK). Her debut TUNE IN: How to Make Smarter Decisions In a Noisy World has won the International Book Award (Self-Help) 2024 and the American Book Festival Best New Nonfiction Award 2024.