fbpx Advocacy & Social Movements | Harvard Kennedy School

In this Dean’s Discussion, faculty members Arthur Brooks, Erica Chenoweth, and Marshall Ganz share effective strategies that can turn social movements into lasting public change.

How narrative drives movements

Senior Lecturer Marshall Ganz, a veteran grassroots organizer, describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, citing recent examples on both sides of the aisle.

Symone Sanders reflects on her campaign experience and discusses her work advancing issues of equity, justice, and social transformation.

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