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The Art of Communication:Trial by Fire - September 11, 2001
The most shocking and difficult day during my time as Counselor to the President was full of communications challenges, from delivering a live briefing to the nation to preparing for a presidential prime time address. Information was frequently wrong and often conflicting. Internal communications were poor and at one point, operators could not reach President Bush. We’ll discuss the day and its lessons as a window into the personal and professional challenges that face government communicators.