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Communicating with Purpose
Guest: Roy Spence, co-founder and chairman of GSD&M advertising agency, co-author of It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Roy is one of the most creative and interesting communicators I know; through his advertising campaigns, he has learned to help businesses and individuals find their purpose and communicate (and deliver) much more effectively as a result. Roy will explain how "purpose" is a "definitive statement about the difference you are trying to make in the world" and is the “secret ingredient in any recipe for success.” Forty years ago and right out of college, Roy and several friends started an advertising firm in Austin, Texas that has grown into a prominent firm that works with global brands. Roy’s focus is to help people and organizations – like Southwest Airlines, the PGA Tour and John Deere – discover and live their purpose. Roy is also active in Democratic politics and was an informal advisor to President Bill Clinton.