While former governor Mitt Romney has not had an easy time convincing hard core Republican primary voters that he is the 'real deal' and conservative enough to be the nominee - his persistence, his money and his organisation will most likely make him the presumptive nominee sometime this month. The pivot from a nomination to a general election contest has already started with several hard-hitting speeches by United States President Barack Obama. As the campaign pivots, the debate changes – away from the social issues like contraception and abortion that preoccupy the Republican base and towards a set of issues that engage a broader electorate.
Kamarck, Elaine. "The 2012 US Election - Through the Prism of the Economy." PublicServiceEurope.com, April 4, 2012.