Federal Computer Week
January 15, 2012
HKS Authors
See citation below for complete author information.
Albert J. Weatherhead III and Richard W. Weatherhead Professor of Public Management, Emeritus
Abstract
One of the most pervasive debates about managing people is whether using “hard” or “soft” approaches produces better performance. Hard approaches seek to influence behavior by pressuring people to do things they would not have freely chosen to do. Soft ones seek to influence behavior by nurturing people to build a commitment to doing a good job.
Citation
Kelman, Steven. "The Best Approach to Management: Tough love." Federal Computer Week, January 15, 2012.