Because Arthur Ochs “Punch” Sulzberger was so affable and self-effacing, his extraordinary toughness—even ruthlessness—came as a shock to those ill-advised enough to put him in a corner. When he first became publisher of The New York Times in 1963, his first act was to fire the company’s top non-family executive, who for years had treated Punch with undisguised contempt as the unqualified son without the guts or resolve to lead a newspaper dynasty. He was incorrect.
Jones, Alex S. "The Best of Times." New Yorker, September 29, 2012.