One fact that has gotten nearly no attention in discussions about attracting talented young people to work in government is that for many new entrants to the job market, an important element in job choice is where one will live. In my experience, both as a father and teacher, many young people first choose where they want to live and then look for jobs in those locations. While in China recently, I saw that some Chinese web firms, such as Baidu (their home-grown Google), are recruiting undergraduates at American universities by arguing that China is a cool place to be.
Kelman, Steven. "D.C. Locale Can Aid Agencies' Search for Young Talent." Federal Computer Week, July 8, 2010.