Journal of Consumer Psychology
Vol. 17, Issue 3, Pages 158-168
2007
HKS Authors
See citation below for complete author information.
Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management
Citation
Han, Seunghee, Jennifer S. Lerner, and Dacher Keltner. "Feelings and Consumer Decision Making: The Appraisal-Tendency Framework." Journal of Consumer Psychology 17.3 (2007): 158-168.