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HKS Authors

See citation below for complete author information.

Academic Dean
Director, Women and Public Policy Program
Albert Pratt Professor of Business and Government

Abstract

It is not always easy to make what is seen to be the right choice – choosing an apple over a bar of chocolate, or paying money into a savings account rather than buying a new pair of shoes – but there might be a solution, and it may only take a nudge. Popularised in a recent book by Richard Thaler and Cass Sunstein, a nudge forms part of their central thesis on “choice architecture” – how outcomes might be influenced – or nudged – by how choices are presented.

Citation

Bohnet, Iris. "Gender equality: A Nudge in the Right Direction." Financial Times (UK), October 13, 2010.