Marketing Letters
Vol. 13, Issue 3, Pages 259-268
2002
HKS Authors
See citation below for complete author information.
Frank Plumpton Ramsey Professor of Political Economy
Citation
Zeckhauser, Richard, Howard Kunreuther, Robert Meyer, et al. "High Stakes Decision Making: Normative, Descriptive, and Prescriptive Considerations." Marketing Letters 13.3 (2002): 259-268.