Marketing Letters Vol. 13, Issue 3, Pages 259-268 2002 HKS Authors See citation below for complete author information. Richard Zeckhauser Frank Plumpton Ramsey Professor of Political Economy Citation Zeckhauser, Richard, Howard Kunreuther, Robert Meyer, et al. "High Stakes Decision Making: Normative, Descriptive, and Prescriptive Considerations." Marketing Letters 13.3 (2002): 259-268.