HKS Authors

See citation below for complete author information.

George F. Baker, Jr. Professor of Public Management, HKS; Eliot I. Snider and Family Professor of Business Administration, HBS


This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial profitability and sustainability. WS has grown to be one of the largest and most successful ecotourism enterprises internationally.


Austin, James, Megan Epler Wood, and Herman B. Leonard. "Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris." World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship. Ed. Peter Gianiodis, Maritza Espina, and William R Meek. World Scientific, 2022, 175-196.