King, David C., and David Morehouse. "Moving Voters in the 2000 Presidential Campaign: Local Visits, Local Media." KSG Faculty Research Working Paper Series RWP04-003, January 2004.
Polling data in Iowa, Wisconsin, and Illinois media markets are examined before and after Vice President Albert Gore's August 2000 campaign trip down the Mississippi River. We advance the argument that campaign resources spent on local visits allow candidates to make it into several media cycles, and during this Mississippi River Trip, this had a significant impact on Gore's general election victories in Iowa and Wisconsin.