Journal of Wine Economics
2026-01-22
Abstract
For readers of this Journal, Scotch whisky may occupy a conceptual space that is adjacent to—but distinct from—the familiar terrain of fine wine. Both are products of agriculture that have been transformed by fermentation, shaped by geography, and given value through narratives of place, tradition, and scarcity. But the institutional structures, regulatory frameworks, and sensory vocabularies of Scotch whisky differ in ways that are quite revealing, especially for economists and wine connoisseurs accustomed to thinking in terms of terroir, appellations, and vintage variation. Tom Bruce-Gardyne’s The Story of Scotch Whisky, subtitled A Journey of Discovery into the World’s Noblest Spirit, offers an engaging and remarkably accessible introduction to the parallels and the differences, making it a useful and enjoyable read for wine-literate audiences that are interested in or at least curious about the world’s most important distilled spirit. For those who are not afficionados of the “Water of Life,” it should be acknowledged that the book—like the world of Scotch whisky itself—is almost exclusively about single-malt bottlings, not blended whisky. More about that below.
Citation
Stavins, Robert N. Review of The Story of Scotch Whisky—A Journey of Discovery into the World’s Noblest Spirit, by TOM BRUCE-GARDYNE. Journal of Wine Economics, 2026-01-22.