HKS Authors

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Conversation is a fundamental part of everyday life. People share word of mouth, customers talk to salespeople, and managers discuss market strategies. This session examines conversational language in both experiments and the field, applying text analysis, machine learning, and other techniques to deepen understanding around this important phenomenon.


Packard, Grant, Jonah Berger, Reihane Boghrati, Michael Yeomans, Julia Minson, Hanne Collins, Francesca Gino, Grant Donnelly, Kristin Hurst, Nicole Sintov, and Yang Li. "Understanding Consumer Conversations." Advances in Consumer Research 49 (2021): 780-785.