Experimental Economics Vol. 9, Issue 2, Pages 79-101 June 2006 HKS Authors See citation below for complete author information. Richard Zeckhauser Frank Plumpton Ramsey Professor of Political Economy Citation Resnick, Paul, Richard Zeckhauser, John Swanson, and Kate Lockwood. "The Value of Reputation on eBay: A Controlled Experiment." Experimental Economics 9.2 (June 2006): 79-101.