Paving the Way With Purpose

May 16, 2012
By Jenny Li Fowler

Harvard Kennedy School (HKS) alumnus Jeremy Heimans MPP 2003 has been named a Young Global Leader by the World Economic Forum (WEF). The Forum cited Heimans as one of the “Top 10 People Who Are Changing the World of the Internet and Politics.” Heimans and David Madden, who was also cited by the WEF, are co-founders of, an online community committed to the establishment of “21st century movements” by deploying “the collective power of millions of citizens and consumers to help solve some of the world’s biggest problems.”

Jeremy Heimans of on Mobilizing Millions for Change Forbes — In a recent interview with Jeremy Heimans, Co-founder and CEO of, we discussed the evolution of his interest and engagement in social movements, lessons learned on how to mobilize the masses, the founding philosophy behind Purpose, and much more.

Rahim Kanani: Before launching into the mission of Purpose, how did you originally get involved with building and sustaining social movements?

Before we had the internet, I organized a fax campaign against the first Iraq war. We blasted faxes to the hotel where James Baker and Tariq Aziz were having their final meeting before the two sides went to war. read more

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